CANNES LIONS - SEE IT BE IT 2024
„The only participant selected from the CEE and part of the 1% women selected worldwide”
”I am not good at maths, but I do recognise a spectacular result when I see one: being the only woman selected in CEE and among the 1% globally selected women in one of the most prestigious Cannes Lions International Festival of Creativity programmes - See It Be It, alongside 18 brilliant women from 14 other contries (out of +1400 global applications), I guess it’s my biggest achievement so far.”
OK, BUT WHAT IS SIBI?
Launched in 2014, and application-only, See It Be is the definitive career accelerator for women and non-binary creative leaders. It brings up to 20 creatives from around the world together over an intense four-day programme at Cannes Lions Festival of Creativity. The programme includes mentorship opportunities and private masterclasses with industry leaders, as well as backstage access and session invitations tailored to each participant’s career goals.
SOME PERSONALISED SESSIONS PULLED OUT FROM THE SIBI 2024 PROGRAMME 🥹
- From Where I Am to Where I Want To Be” with Amy Kunrojpanya
- “Fire Always Needs O2: How to Keep the Creative Spark Alive Without Burning Out.” with Damasia Merbilhaa
- “Get to Know the Glass Jury” with Cindy Gallop
- “Own Your Power: Negotiate for Success” with Laura Florence
- “The Girl Who Swam for Her Life” with Yusra Mardini
My humble truth after experiencing SIBI
”Being a Romanian woman is hard these days, especially due to the political context and our country’s overall perception (if someone coughed misogynistic, bless you, ‘cause it’s true). 🤧 We already know, as women, how much (extra) effort it takes to prove that our opinion is worth it, that we deserve the same pay check as our fellow men who share the same role and same responsibilities as we do and, overall, how much extra effort it takes to prove that there is way much more to us than giving birth (whoever gets attacked by this statement, please, it’s factual). 🤝🏻 Luckily, there are programmes that are meant to elevate our role and perceptions around it everywhere around the globe. 💪🏻 And one that I particularly recommend, since I’ve experienced it myself is the Cannes Lions one: See It Be It. I can’t tell you how valuable this literally once-in-a-lifetime experience turned out to be, but what I can tell you is that it definitely became one of the most important milestones in my entire life, at least in the first 35 years of it. Besides the fact that it accelerated my creative growth by equipping me with trust and way more know-how that I can pass forward as a mentor, what it brought to me that’s priceless is the human connection with 18 women (actually more if we include the mentors) from all around the globe. 🫂 The sense of belonging that I got is irreplaceable and the fact that I know that absolutely anytime I need empowerment (or, tbh, anything), at least one of them is up and ready to give it to me, due to the fact that we are spread in every corner of the world, in every time zone, that’s the most special not-so-secret-anymore superpower that I’ve got. I hope this inspires you to apply (if you hadn't already), and if you did apply already and did not get in, do it again and again and no-matter-how-many-times-again, with the most vulnerable & honest version of yourself as there’s no shame in that. The truth is never wrong, it’s just contagious.”
PICS DON'T DO JUSTICE TO THIS EXPERIENCE,
BUT AT LEAST THE PEOPLE IN THEM DO 👩🏽⚖️
🫡 AND SINCE YOU MADE IT THIS FAR,
CHECK OUT OUR COHORT'S WRAP-UP VIDEO 🎁
(I won't check it, 'cuz I'll cry and I'm not even ashamed of it 🥹)

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