BETANO

Project

AR Portal

Fully digital with no physical locations, Betano is a premium gambling brand that has innovation in its DNA.
In order to position itself as a trend-setter, Betano uses tech activations to promote its platform.

Context
During Xmas time, our challenge was to find a never-seen-before way to promote Betano's usual December advent calendar where users find daily promo codes.

What did we do
We created the first AR Portal where users could experience a premium Betano room and find promo codes and exclusive content. Where? In an Instagram filter.
Moreover, we updated the filter weekly in order to constantly give our target access to new content.
Long story short, we hijacked an already used social media asset in order to create our own content platform, all in an existing content platform. BOOM!