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BETANO
Project
BetanoSnatch
Did someone say social media special mechanics?
Ok, then let's create one that was never seen before.
With tech and innovation at its core, Betano is a brand that always tackles new media formats.
So, in order to promote our sports betting platform we found a smart way to celebrate our sports enthusiasts.
A Netflix-Bandersnatch-style experience adapted for Instagram, where users could navigate from a story to another by choosing the paths they want to see how the narrative unfolds.
At the end, they received a personalized message from a national team football player, all based on their choices.
Path 1 Example
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Path 2 Example
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