BRD GROUP SOCIETE GENERALE
INVEST IN YOURSELF
CONTEXT
BRD means: The Development Bank of Romania.
And our positioning for a pretty long time states a simple and powerful message: You are the future.
Ok, everything cool. But.
BRD, we have a P-R-O-B-L-E-M
Everyone believes the future holds great things.
But having everyone saying it doesn’t make great things happen.
It just adds pressure on a present already shaken by uncertainty.
And people are tired of messages that put future on their shoulders.
But, BRD, we also have a S-O-L-U-T-I-O-N
One that answers to: how can we make people believe in the now full-of-pressure message: You are the future?
Simple: We give them a key.
INVEST IN YOURSELF
A perspective-change communication platform that puts "Personal" in The Development Bank and sets it as the Personal-Development one in people's minds, shifting the perspective from the outside world to their inside one.
From financial capital to human capital.
From the value of money to human values.
From spending cash to spending time.
AND OUR NEW PHILOSOPHY COMES WITH
A PERSPECTIVE-SHIFTER MANIFESTO TVC 🧐🪞
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OUR SPORTS PILLAR ENCOURAGED PEOPLE
TO INVEST IN BEING STRONGER. MENTALLY. 💪🧠
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You might think that a sports champion must invest primarily in her body, but it's the mental strength that overcomes any obstacle. 🤯 'Invest in a strong mind'— a simple, yet effective message that integrates our partner's sports pillar under the 'Invest in yourself' vision. ♥️🖤
OUR TECHS PILLAR ENCOURAGED FAILURE
AS THE FIRST STEP TO INVESTIGN IN SUCCESS ❤️🩹🤖
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When you say scientific progress, your mind instantly thinks about facts and exact numbers.
But what if you’d take a step back and realise that’s it’s all about playing, being wrong, failing over and over again until finally being right? “Invest in big thoughts and failed experiments” is the message that puts our partner’s tech pillar under the unquestionably relatable platform: Invest in yourself. ♥️🖤