Content from Youtube can't be displayed due to your current cookie settings. To show this content, please click "Consent & Show" to confirm that necessary data will be transferred to Youtube to enable this service. Further information can be found in our Privacy Policy. Changed your mind? You can revoke your consent at any time via your cookie settings.
YOU DEFINE MASCULINITY
w/ Dove Men+Care
Context
The concept of being a "real man" is often associated with traditional qualities such as strength, courage, independence, and resilience. Which is a bit outdated, right?
Luckily 2023's "real man" concept is about embracing a set of positive values and behaviours that contribute to self care, growth, healthy relationships and overall well-being.
Idea
An online show where a "newbie in masculinity", Nicu Banea, wants to understand what it takes to be a real man.
It is a show where we overcome toxic-masculinity myths and we embrace positive masculinity traits through men-influencers that already adopted this behaviour, with Dove Men+Care Advanced products included in their self-care rituals. All in a fun-awkward-The Office style.