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DOVE MEN+CARE
Project
#TruthAboutMasculinity
A master-brand campaign that tackles an uncomfortable context: toxic masculinity, bleah.
Real men don't cry, don't wear pink and under no circumstances, do not care if their skin is hydrated or not.
Come on, really?
Unfortunately yes.
So how about we bring a refresh in these toxic patterns?
Ok, but how? By replacing those dusty unwritten rules with some new rules that break stereotypes and normalise a simple idea: strong men do take care of themselves, their mind and their skin.
That is the (new) truth about masculinity.
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Content from Youtube can't be displayed due to your current cookie settings. To show this content, please click "Consent & Show" to confirm that necessary data will be transferred to Youtube to enable this service. Further information can be found in our Privacy Policy. Changed your mind? You can revoke your consent at any time via your cookie settings.