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Generali
Project
Full Time Job Kids
Oh, kids these days, if you think about it, they have all sorts of activities besides school hours and homework. Piano lessons, ballet, tennis, football and other sports, IT workshops and many other checks on the TO-DO list.
It's like they have full time jobs.
And because a childhood passion can actually turn in a career later on, Generali offers the Graduation Insurance (OG Naming: Asigurarea Majorat), where parents put some money aside for their kids to use when they turn 18.
To dramatise all this, we created and edutainment format where kids have an actual job interview.