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GROLSCH
Project
Awake Music Experiment
Grolsch is a brand that addresses the creative minds of modern days. They are the multitaskers and smartphone is the tool for their permanent "connection-ship", the facilitator of all experiences: from listening to music and concert pictures to real-time work project feedbacks, or food porn. As an experimentalist brand that has music embedded in its DNA, Grolsch decided to remind people how important music listening is for people's brains, by giving new use to an existent technology.
So, what did you do?
To demonstrate the power that music and art have on the human brain, we created an unconventional experiment powered by neuroscience tools that transform each person's brainwaves into visual art, during a live music performance.
BOOM! 🤯🤯🤯
