THE BIGGEST SURPRISE IS TO HAVE NO SURPRISES AT ALL 😲
Context ⚠️
For Romanians, surprises are not so sexy anymore. They even stand for a cultural tension since the relationship is, if I may, a bit toxic. Romanians lately experienced surprises such as inflation, war at its border, political conflicts all extending globally to robots taking our jobs, cryptocurrency in today ,out the next day, teenagers on TikTok driving Bentleys, AI, the polar ice caps melting… Come on, the world has gone mad.
Solution ✅
Who can talk about surprises if not Lidl, a brand known to hold a strong and memorable line - You deserve to be surprised - but in the meantime, a line that lost its meaning throughout years.
So, smells like a new image campaign is coming to town? 👃
Yes. One that shifts the surprise perspective for Romanians and one that can only be addressed by Lidl (the king/queen/they/them of surprises).
Presenting: Lately, the greatest surprise is to have no surprises at all.
📺 TVC ALERT 🚨
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🙋 BUT PEOPLE ASKED
FOR A FULL-SONG VERSION 🎵
🤝 SO WE GAVE IT TO THEM IN DIGITAL 🚀
⬇️⬇️⬇️ CHECK IT ⬇️⬇️⬇️
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💃 BUT THEY WANTED EVEN MORE 🕺
🎤 So, get ready to dance in ya' office chair, cuz' we made a full-song 🎸
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