Context
We live in a fast-forward era where we're in a constant rush to solve the multitasking that everyone expects from us. And this made us forget that, from time to time, we really do deserve a pause to reconnect to ourselves and our senses. 

But honestly, this sounds a bit like meditation. And who has time for that? 

Idea
The most affordable meditation comes in the shape of various ice-creams from Lidl's house brands, Gelatelli and Bon Gelati!

No matter the age, no matter the place, no matter the preferences, absolutely anyone can find their perfect ice-cream-match for a well-deserved meditation pause.

And you'll see this in three distinct TVCs, each pointing to a specific target group: from those who would rather taste strawberry meditations, to those who love the salted caramel ones, chocolate, bourbon vanilla, almonds, and many-many other tasty flavors. 

Even Bio meditation pauses, my friends, all at the most affordable price. 

Pretty yummy, right?