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LIDL SHOW
What Show?
Fried in the Kitchen
(OG naming: Prăjeli în bucătărie)
Why on earth did you do this?
Well, honestly, to win a pitch first. And, then, to entertain.
What was the pitch about?
Lidl is already an established retail player in online food shows.
So, our challenge was simple (actually complicated):
Create the next Lidl cooking show that positions us as a trendsetter.
And what's it about?
It's a show where you won't learn how to fry some chicken.
Because here, our guests are more fried than the food.
They're what??????
In Romanian, “fried” can also describe a type of unconventional humor or an eccentric attitude.
Although this meaning isn’t included in the official dictionary, it’s used colloquially to describe certain actions from people who appear to be high, even when they aren’t.
And where's Lidl in this?
Everywhere.
Because it is a cooking show where the most famous Romanian chef is preparing a recipe that suits the influencer-guest's profile, of course, using only Lidl products, all while we see the guests like we never did before, completing internet inspired challenges.
The end game comes with a twist: after seeing the guest in the most unconventional and uncomfortable situations, we hear an exclusive interview where the influencer guests show their emotional side.
Long story short, we fry our guests 'till they show their real face, aww.
And, needless to say (still, I'll say it), every little detail of the show is facilitated by Lidl products, yaaay!
And that's NOT all, folks!
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Every episode ends with an unexpected artistic moment that nobody saw coming.
Take the 1st episode where we had a trapper covering a cheesy pop ballad from the ‘70s.
And the internet went completely crazy about it. Check it yourself in the above video!
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Main episode example
Fine product, freshly prepared, click here
(not here, there 🔝🔝🔝)
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The episode's unexpected musical moment
For e.g, this is a famous pop-song sang in an opera cover. Whaa'? Yep.
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Episode's recipe
Rhymes with yummy!
Reactions, results and other re-words
Each episode generated around 500k and ≈1m views, including +500 comments.
Check the entire campaign playlist below
(spoiler alert 😱: there are 11 episodes, so grab some Lidl products and enjoy)
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