THE HEALING STORIES AI GALLERY by MedLife

As a big technology and storytelling supporter, MedLife joined the IAA conference with a unique interactive experience, being the first to use AI in a brand activation, showcasing the healing power of stories and inspiring participants. The exhibition featured nearly 100 cubist or surrealist paintings, created in real-time with Midjourney, with promts given by participants throughout the day, and digitally displayed on screens in the MedLife corner of the gallery. Moreover, participants had the opportunity to take them home as a memento of the power each of us holds to use our imagination for good.