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NETFLIX
ROMANIAN OUTCASTS MEET WEDNESDAY
Context
As a new Netflix title was announcing its upcoming launch, Romanians started talking: Tim Burton's Wednesday series was filmed in Romania and it features local actors as key characters. Which brought local pride at very high levels.
Opportunity
Ride the wave and let Romanian fans taste Wednesday's universe in a tailored experience before the official launch.
Idea
Romanian Outcasts Meet Wednesday
A digital recruitment that sent Romanian fans to one of the biggest Netflix screening events ever.
Let Wednesday predict your future in her own characteristic (translated as sadistic) style and, if you're (un)lucky enough, secure your seat at the darkest event of the year (sorry, Halloween):
- location: one of the shooting sets - Aula Politehnică
- actual props from the set as photo opportunities
- set-ups recreated from the series
- video mapping and projections with never-seen-before scenes from the series
- macabre-looking foods and drinks
- exclusive made in Romania content,
- shoutouts from local AND international series' talents
- the screening of the first episode before its actual launch
EXCLUSIVE CONTENT FOR ROMANIAN FANS
(that ultimately made it to the news & internet)
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Content from Youtube can't be displayed due to your current cookie settings. To show this content, please click "Consent & Show" to confirm that necessary data will be transferred to Youtube to enable this service. Further information can be found in our Privacy Policy. Changed your mind? You can revoke your consent at any time via your cookie settings.