NN INSURANCES
Project
Never Have I Ever
Insurances are a long term commitment that you only use in case of shit. And, of course, you have shit won't happen. Hence, people have a hard time buying insurances, since it is a service that doesn't offer instant gratification. So they don't even stress to find out what an insurance actually insures.
This is why NN, one of the largest insurance companies in Romania, wanted to show that a Health Insurance is more than necessary, not only for big events, but also ones that might disturb your daily routine.
For this, we used some of the most influential faces for our core targets: famous parenting bloggers, sports lovers and a chef.
We paired them and created a mini series where they played a very popular game, Never Have I Ever, only the topics were common health related issues.
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