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PEGAS
Project
Urban Colour
What was the problem?
Bucharest is a grey city, not really attractive for pedalling your bike.
So, what did you do?
Pegas launches a new bikes collection, based on the colours you find in the city, so that when you're on a Pegas bike, you bring the colours in every corner of your city. We launched an app - Pegas Urban Colour - where people take pictures, add them in the app, select their favourite colour from their picture, name their colour and, next, Pegas launches a bike in your colour, keeping the name you gave it. E.g. Green Leaf, Red Siren etc.