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PEPSI MAX
Project
#ZeroSugarAttitude
Pepsi Max is a manifest for those who see beyond preconceptions, those who are true to themselves, those who are able to surpass any obstacle, those who don't take any bullshit, even when it's sugar coated.
Pepsi Max is an attitude.
A #ZeroSugarAttitude.
So, we took the most #ZeroSugarAttitude faces in online and we gave them the space to be vulnerable and inspire our audience.
Because the power of example is ever stronger when it comes from people who are true to themselves no matter who says what.
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