PEPSI RETRO STUDIO
Why?
Well, 2020 was the year when the pandemics hit, booo!
So, as an entertainer brand, how could Pepsi bring people together again during summertime?
Through a summer-long party
This summer, Pepsi went back in time and brought back to our attention the cool things from the past, which are still relevant today. With the help of technology, innovation, special online events and some notable artists, we were able to relive them once again. Comedy (via project with stand-up comedians), dance (TikTok), music (song launching). Pepsi was visible in several scopes, and it interconnected them through good mood. The brand was also present on several platforms & channels, giving rhythm to the party no matter where its consumers were: on TV, on the radio, Facebook, Instagram, Spotify, TikTok, YouTube.
The longest TikTok Challenge
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Artists or not, we all need inspiration and a story to give meaning to the things that happen to us. Especially in the summer of 2020. So the party went on Tik Tok, where the brand started a challenge with dance, music and fun. Each song release had a challenge dedicated to it on TikTok, with original sound (cut from the released song). #SiIeriSiAzi thus became the longest series of challenges on TikTok of a brand in Romania.
Other campaign assets
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