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World Vision
What project?
Bread for Tomorrow
(OG naming: Pâine și Mâine)
Campaign Message
Some kids only eat letters.
Why did this project happen?
Some kids only eat letters is the line that best summarises the 2 big problems in the rural Romania. Because they are very poor, kids in rural areas don't have what to eat so, they abandon school to work in their household. Therefore, they become illiterate.
Our Project
Bread for Tomorrow is a project that managed to change the harsh reality by ensuring kids with at least one normal meal a day.
Where? In schools.
In order to benefit for that meal, kids have to come to school. Which is a win-win situation.
Besides the TVC and the donation component, our campaign included other special projects alongside influencers where the main idea was to literally eat letters from words in banners, posts and other assets, all in order to deliver the message in manner that both attracts donations and makes everyone aware of the problem.